Recent springs and bounds in technology have opened the floodgates to a wealth of information that once required millions of man-hours to collect, collate, evaluate and assess, if indeed it ever happened at all. Now all of that can be handled, stored and processed by computers, constantly being fed by millions of users who are often happy to give up snippets of their information for the tiniest of benefits. But what hidden potentials lie waiting among those mountains of bits and bytes? And who are the people forging the algorithms to find those golden nuggets?
