The Internet Trail
An email arrives from a company you’ve never heard of telling you about a change to their user policy. It could very well have been spam, except that the details are actually correct for a change, and you’re not being offered a credit card, mortgage, or a million dollars from a Nigerian general. The email details alterations to a privacy policy you probably never read, particularly since the company name itself doesn’t register. You’ve just stumbled upon your Internet trail, crumbs you’ve scattered around the place registering here and there over the years.
But just how big is your Internet footprint? If you’re a conscientious user who goes out of their way to protect their information and avoid pointless trivia on the Web, it could be that you’ve only left a few grains behind you. But for the rest of us, those little titbits could very well be quite liberally scattered throughout the Internet, potentially accessible to just about anyone with the time and inclination. Whilst the content we’ve created ourselves might be relatively humble, today’s social web has ensured that all but the most camera shy can end up having their pictures online for virtually anyone to see, and references to us can be found with just a few simple searches. But our Internet footprint isn’t just limited to those relevant bits which appear when we’re Googled—which after all is as much dependent on the uniqueness of our names or the fields in which we work—but simply, how many little instances there are of us out there.