How do you identify a student? Sounds like the opening to a joke, and in many ways this isn’t far from the truth. A great number of services and products come with discounts to students, and discerning who is eligible therefore requires a little more care and attention than simply looking out for tousled hair, hangovers, piercings and berets. Most higher education institutions produce student identification cards, which might double as library cards, security cards and/or university credit cards, amongst other things. However, the vast range of designs and stamps means that identifying a student card could prove as difficult as trying to identify a student by the first glance rule.
We should be clear about one thing. In-game advertising isn’t new. And not just the self-effacing, tongue-in-cheek form of advertising epitomised by the Loom™-toting pirate in LucasArts’ The Secret of Monkey Island. Anyone who remembers Zool from the early 1990s might recall the Chupa Chups sponsorship deal, and the FIFA series has been using advertising on their billboards for many years, though what with ‘image rights’ being big money for clubs and players alike, the football genre could be said to have entrenched itself in the realm of ‘reverse’ advertising.
Nevertheless, the presence of advertising in games has been pretty low key, considering the industry’s growth over the past decade or so. Advertising is not usually so slow to find its way into new forms of media entertainment, Internet advertising being the biggest example of recent times. So the news that in-game advertising rights for Counter-Strike (the ‘big one’ as far as non-MMORPGs is concerned) have been sold to IGA should only come as expected. Previously adverts for Valve’s flagship had been reserved for brief loading screens, an idea which apparently never took hold. Where Internet advertising has had much reaction to the point where many people block out adverts as a matter of course, this will be more difficult to achieve in such a gaming environment, and should it succeed, might result in future games featuring truly hard-coded advertising avenues.
A programme on the beeb yesterday dealing with Britain’s economy, entitled What’s Britain Worth? and hosted by Peter Snow and his son, featured a short interview with one of the nation’s wealthiest men, Felix Dennis. Aside from the rather astute observation he made about the wealthiest members of society (“They’re all shits!”), Dennis talked about the creation of his legacy, the self-named “Forest of Dennis”.
Dennis’ plan is to create a 25-30,000 acre broadleaf forest in the British Midlands. Buying up land, often under aliases, he estimates the project to cost in the region of £200-300 million of his private estate, plus an equal amount in donations over a period of years through a charitable foundation. Said to be the largest forest plantation in 500 years, as Dennis stated his reason for going ahead with this project beyond the simple ego-trip, is that in his happy financial position he is able to put capital behind an initiative like this which neither private finance nor government is prepared to do, and yet his gift to the community is something many can appreciate and all will benefit from ((If we take as gospel some basic assumptions about carbon trapping in reforestation, and the effects of CO2 on the climate. Whether the planting of forests can be seen as sustainable (it is only the outsourcing of agriculture which allows such reforestation initiatives) is yet to be seen)).
As one of those “shits” of the upper echelons then, it might well be regarded that Dennis’ project is the result of an ego-trip from a man with no offspring or family to leave his millions to. Some cynics might even suggest it is an attempt to atone for his previous excesses of drugs, alcohol and women. And both might be true. But in the end this wayward form of philanthropy can do little harm and might do a fair bit of good. As for the forest’s name, as Dennis himself says, the forest will be known by what the people who walk there call it. Or perhaps it will stick, like an early 21st century Saltaire?
That seasonal reminder that time waits for no one and you’re only growing older has been again. At least this year was a little different. The family left early to plan their various parties and nights out, leaving me to think up some bold plans for enjoying the evening, when the winds whipping in over the Irish Sea knocked out the electricity in the region just before sun down. And there’s no better time to find out that the stove in the lounge really was only installed for ornamental purposes than on a cold, blustery evening.
Still, there is something vaguely romantic about being wrapped up indoors, reading by candlelight whilst the ill-designed stove pours smoke into the room, and this by 5pm. And the power did come on by midnight, allowing us to enjoy that beautifully crafted comedy Still Game, and watch £1 million explode over London to herald Ne’erday 2007. Nothing wrong with being reminded every once in a while how utterly reliant we are on electricity for our every day existence.
So they’re silly. So they’ve been going since the ’60s. So this is the twenty-first (official) outting of the sixth incarnation of a spy who has survived promotion, demotion and the Cold War. It’s a Bond film, and one purporting to go ‘back to basics’ with a new face and a general overhaul for the series. As one of those heretics who preferred the slightly heightened realism of the Timothy Dalton era, this film showed plenty of promise with a conspicuous absence gadgets, a somewhere near realistic plot, and nary a nuclear device in sight.
It’s been compared to the series reboot that Batman Begins provided, and for all its grittiness and mortality of the main character, has been lauded by the critics, whilst simultaneously pleasing fans for remaining true to the Bond brand. Daniel Craig proved to be a controversial choice, but from his experience behind the lines in Archangel and some technical bomb-making expertise in Munich, he came well prepared to play the UK’s most dangerous export.
Warning, possible spoilers after the break!