A Mind @ Play

Profit for Free

On 15th October 2009

Dungeons & Dragons Online: Play for free

How do you turn a free product into a profitable enterprise? That’s normally the challenging issue to be faced in today’s increasingly competitive online market. Internet giant Google continues to have issues attempting to monetise its expensively acquired YouTube daughter. Yet game developer Turbine is looking to do exactly the opposite, converting their current business model into a subscription-supported free product. But does ‘free’ pay?

It certainly appears that Turbine’s decision to offer their MMO Dungeons & Dragons Online for free has paid off. Hundreds of thousands of new players have signed up to take advantage of the new offer, and despite the ‘free’ price tag, subscriptions are up 40%. In addition, many players are taking advantage of an in-game payment mechanism to buy additional items and open up new sections of the game. Previously the game had required players to pay a one off purchase price, followed by a monthly subscription fee. Now just about anyone can download the game and be playing within half an hour, paying or otherwise. Turbine also maintain that some players are paying even more per month than the previous subscription fee alone, removing an important cap on how much individual players could pay into the game. Rather than seeing players who play without paying as freeloaders, Turbine are confident that such players bring their own benefit to the company, generating interest, advertising via word-of-mouth, and thereby generating new subscriptions and one-off payments.

Peaceful Intent

By Fips

On 14th October 2009

In Politics

for his extraordinary efforts to strengthen international diplomacy and cooperation between peoples.

Noble Peace Prize

So was Barack Obama awarded the Nobel Peace Prize last week. Cue gasps of glee, plenty of head-scratching surprise, and a profusion of controversy. Because the question on many people’s minds is quite clear: what for?

Ignoring the fact that Obama was nominated for the award only days after his inauguration, his term thus far has certainly been one of optimism and change. It would be unfair to dismiss his achievements, and plain wrong to chastise his goals. Amongst others, Obama has been responsible for: moving to close the detention facility at Guantánamo Bay; furthering plans for the US withdrawal from Iraq; easing tension with Russia by abrogating plans for the missile defense shield in Eastern Europe; moving to open talks with pariah states North Korea and Iran; extending a palm leaf to the Islamic world; fostering much-weakened international institutions and supporting diplomatic methods in the Middle East.

The Paper mp3

By Fips

On 6th October 2009

In Books, Business

Amazon Kindle e-book reader

Reading this post recently, I found myself asking why ebooks haven’t really taken off as a medium. Certainly more recent efforts, such as Amazon’s Kindle, have helped to reignite the market after a rather dubious development period over the past decade or so, but if one compares the ubiquity of mobile phones or digital audio players, e-books are entirely missing from the landscape. ((According to The Guardian in April 2008, ebooks accounted for less than 1% of the total publishing market, albeit this share has no doubt increased since.))

In purely utilitarian terms, should the technology ever be fully and appropriately used, ebooks have a lot to offer over their paper counterparts. There are far fewer requirements and resources needed for production, and distribution is much easier. Whilst a device on which to read ebooks might outweigh a single volume, additional books add nothing, and in terms of transporting books en mass, ebooks are clearly in favour. The ability to flick through a paper volume might be lost in the electronic form, but this is clearly compensated for by vastly improved tools for search and cross-referencing. Likewise combining other forms of media such as video and audio is a perfectly reasonable conception with ebooks, that the paper variety can’t really compete with on any level. They’re also more easily manipulable, in terms of being able to zoom, highlight or simple leave your own annotations about the place. All of which is to say nothing of the potential advantages for newspapers and other periodicals.

Dick Dastardly’s DSL

By Fips

On 13th September 2009

In Asides, Technology

Interesting little snippet about the current state of South African Internet services. Designed simply to show up the state of South Africa’s Internet options, the test pitted a pigeon against a connection delivered by their largest provider. The pigeon managed to deliver 4GB of data 60 miles in little over an hour, and it took the company another hour to upload the data (one can only assume they were for some reason using an old USB 1.o/1.1 connection). In this time, just 4% of the data had been transferred via ADSL. Humbling though this message might be, I really wonder if services in the UK would fare much better? At a rough estimate, in the total amount of time it took the pigeon, my own connection might have managed around 5% of the total. The average business connection would probably have achieved twice that, but either way, the pigeon method wins hands down. Having said that, I don’t think we’ll be seeing any alternative pigeon networks set up in the UK just yet. ‘Packet loss’ due to hawk attacks would be monumental.

[Via African Politics Portal]

Update 5th October, 2010: Twelve months after this little stunt in South Africa, a similar experiment was repeated in rural Yorkshire. This time 24% of a 300MB video clip had been uploaded by the time the pigeons had covered the 75 miles to Skegness.

Open Source Bridges

By Fips

On 3rd September 2009

In Technology

Bridge solutions

Many of us have found ourselves in this position. Your business or group make use of an online system, such as a forum, wiki, blog etc., which you then wish to augment or combine with some other system. How you go about doing that, of course, depends entirely on your goals and the systems you’re trying to use together. Design and styling are usually the least of those worries.

The problem which consistently presents itself when attempting such a combination is what to do with the userbase. Whilst this issue can sometimes be simply ignored, in the hope that only a small number of the users of one system will need access to the second, this isn’t always the case. When it comes to one userbase requiring access to two or more systems, the first question that needs to be answered is whether the user information should be shared, enabling a unified login procedure amongst other benefits. Requiring users to sign up to various different pieces of the puzzle is a time-consuming process, and one that many will find confusing and unnecessary. And since different online systems often have conflicting requirements when it comes to usernames and passwords, for example, this can also lead to more lost password checks and work for the system administrator. However, programming such functionality oneself certainly isn’t within the realms of the abilities of all of us, and keeping such modifications functioning across various systems and versions can be a painful procedure.